Spotify is experimenting with a TikTok-like vertical feed to discover new music


Spotify is testing a new feature called Discover that allows users to scroll through the vertical feed and skip or like videos, just as they do on TikTok, Take Crunch It has been reported. The feature was spotted in Spotify’s latest beta iOS TestFlight designed by Chris Messina, who chirp It appeared as a fourth icon in Spotify’s iOS toolbar.

Discover appears to be a way for users to find new music in an easy and fast way, by swiping up and down to move through the feed. You can tap the heart to like the song, or tap the three-dot menu to bring up the standard Spotify info card about the song.

The layout may use Spotify’s Canvas Format, Messina Notes. This allows artists to create videos that go along with the songs, rather than just still images, and appear on specific songs instead of the standard album art when playing a video. They can be in standard video and mixed media format, along with 2D and 3D graphics. In the feature rollout, Spotify tells artists that Canvas boosts key engagement metrics like sharing, adding to playlists, and visiting profile pages.

Spotify confirmed for Take Crunch It is testing the feature, but declined to share more details like how feeds are organized. “At Spotify, we routinely run a number of tests in an effort to improve our user experience,” a company spokesperson said. “Some of these tests end up paving the way for a broader user experience, and others just serve as important learning. We don’t have any other news to share at the moment.”

Spotify isn’t the first platform to flatter TikTok through imitation. Instagram’s Reels and YouTube Pants are virtual versions of TikTok, and even Netflix recently introduced a TikTok-like comedy feed called Fast Laughs. It’s not yet clear if Spotify’s discovery feature will take it out of beta, but it seems like a useful way to find new music.

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